WOOKhoop Commercials · AI film, motion & brand studio
Commercials, motion graphics, stills and brand kits for real estate, healthcare, finance, insurance, tech and e-commerce brands. Written and directed by people, generated with AI, checked frame by frame before you see it.
Film & video · AI Commercials
06 concept films · fictional brands
Same pipeline, rules and QC as client work
Six briefs. Six fictional brands. One per industry.
Enter the screening roomSC 02 · The problem
Sign 01
The location, the crew, the talent and the weather all have to line up. By the time the film is ready, the launch has moved on.
Sign 02
The feed wants new creative every few days. Your team can finish one version a month.
What we make
Variant sets: new hooks, cuts and formats from one approved film.
Sign 03
The wide film is squeezed into a vertical frame, and the logo lands under the caption.
Sign 04
Three agencies, five templates, no system. Nobody can say what the brand is supposed to look like.
What we make
A brand kit the whole content engine runs on.
SC 03 · Industries
We design to these rules and flag what we see. Legal review and sign-off stay with your compliance team and counsel.
What we make
Rules we design for
The hard part
A render can't promise a view the buyer won't get.
We never alter what a buyer relies on: views, room sizes, finishes or amenities that won't be built. Renders are labelled as an artist's impression or virtually staged, and the unaltered image goes with them.
SC 04 · The complete package
Follow one concept brief for a fictional developer through everything a launch needs.
One page: objective, audience, channels, what must and mustn't appear.
Words and shots, approved before anything is generated.
Every shot drawn and locked, so the look holds from shot to shot.
Generated shot by shot, cut, graded and scored in a real edit.
SC 1 WIDE. The house at golden hour. Slow push-in.VO: Some homes you drive past.
Recomposed for 9:16 and 1:1, never centre-cropped.
Titles, supers and the end card, with the labels the law asks for.
AURELLE
RESIDENCES ON THE RIDGE
Artist's impression
Registration no. and authority website shown here
www.aurelle-residences.example
The rules that keep the next hundred assets on brand.
Aurelle · brand kit · concept
AURELLE
RESIDENCES
Aa
Display · Bricolage Grotesque
Aa
Text · Hanken Grotesk
#C9A36B
#2E3A4F
#B5562F
#EFE8DC
Masters, every format, captions, licences and an AI-use summary.
AURELLE_LAUNCH_v03/
├─ 01_masters/launch_30s_16x9.mov
├─ 02_social/reel_15s_9x16.mp4 · feed_15s_4x5.mp4 · square_6s_1x1.mp4
├─ 03_stills/key_visual_3x2.tif · listing_set/ (12)
├─ 04_motion/end_card.mov · lower_thirds/ · logo_sting.mov
├─ 05_brand/aurelle_brand_kit.pdf · logo_system/ · palette.ase
└─ 06_docs/licence_summary.pdf · ai_use_disclosure.pdf · captions/*.srt
SC 05 · Services
S01Film & video
For launches and campaigns that need a film but can't wait for a shoot.
S04Film & video
For explainers, onboarding and social ads that need someone on screen.
S05Film & video
For purchases people make on trust: clinics, advisers, insurers and lenders.
S07Motion & 3D
For things sold before they can be filmed: off-plan property, devices, fintech products.
S09Image & brand
For launches, catalogues and listings that need more images than a shoot delivers.
S12Growth
For performance teams whose ads burn out faster than the creative arrives.
SC 06 · How it's made
What it does
Pins down the objective, the audience, the channels, the lines that must appear and anything that must not.
Skip it and
You get beautiful frames about nothing.
Default
→ A one-page creative brief, approved before scripting.
Default
If a shot needs your real clinic, team or site, or can be filmed on a phone in ten minutes, we'll say so. We reach for generation when it saves a shoot, a location or a season, and mix the two when that makes the better film.
What we check on every shotStage 07
SC 07 · Packages
One launch, one moment.
Everything a single launch needs: two commercials with cutdowns, 15 reels, 7 motion graphics, 10 UGC-style ads, 22 images, a brand kit and 10 launch templates, in three languages.
On the sheet
Best forA product drop, a development, a new clinic service line, a fintech feature
Plan a Launch KitA quarter of campaigns.
A campaign built to run for months: a brand film and three spots, 25 reels, 10 motion graphics, 16 UGC-style ads, 40 images, a landing page, four languages and two testing sprints.
On the sheet
Best forA new market, a rebrand, a seasonal push
Plan a Campaign SystemEU and US, at once.
A multi-market launch: a 90s brand film and four spots mastered for online video, CTV and DOOH, 40 reels, 16 motion graphics, 25 UGC-style ads, 60 images, a microsite, a 3D pack, six languages and a three-month testing engine.
On the sheet
Best forA fintech scale-up, a clinic chain, a developer selling to international buyers
Plan a Market LaunchAfter any packageAlways-On Studio from €3,999 · $4,299 a month: reels, statics and motion every month, tested and refreshed.
See the three tiersBuild a custom scopeSC 08 · Process
Step 01
A few minutes with the planner below. Your references and deadlines arrive before the call does.
You geta written brief
Step 02
Thirty minutes. We look at your references, ask about claims and rights, and tell you honestly whether AI is the right way to make it.
You geta fit decision, both ways
Step 03
Deliverables, formats, languages, review rounds, milestones and a fixed price per phase, before any invoice.
You geta signed scope
Gate · approval
Script, shot list and style frames for you to approve. Nothing is generated before this gate.
You getapproved script and boards
Step 05
Generation, edit, motion, sound and QC, with cuts shown at the agreed review points.
You getaccepted cuts
Step 06
Masters, every format, captions, source files where included, and a licence and AI-use summary.
You geta campaign kit you own
In the contract
These go into the scope and the contract, not just onto this page.
SC 09 · Production bible
No frame is generated until the script, shot list and look are approved.
We never generate or clone a real person's face or voice without a signed release, and we don't imitate celebrities or public figures.
Realistic AI content ships with a disclosure that fits the channel and the law, including the EU AI Act's rules from August 2026.
Each ratio is composed for its own frame and safe zones, never centre-cropped from the master.
Nothing on screen promises more than the product, property or policy delivers: no invented features, views, outcomes or reviews.
When a real shoot is cheaper, faster or more truthful, such as your actual team, clinic or site, we say so.
Director · WOOKhoop CommercialsSC 10 · Who you'll work with
Founder, WOOKhoop · Principal Architect & AI Systems Engineer
Ashutosh builds AI systems for a living, which is why this studio treats generation as one step in a production, with briefs, reviews, rights and QC around it. He leads the direction on Commercials projects and works with the WOOKhoop team who produce, edit and finish them.
SC 11 · Plan a campaign
A few questions, one at a time, about three minutes. Pick an option or just type. You'll see the brief build as you go, and nothing reaches the studio until you send it.
SC 12 · FAQ
Yes. Thirty minutes to look at your brief and references and tell you honestly whether AI production is the right way to make it.
Not if we do our job. Scripts, boards, several takes per shot, a real edit and frame-by-frame QC are what separate a commercial from a generation. Some subjects are still unreliable, such as fast hand interactions and small printed text, and we'll tell you where a real shoot or a hybrid works better.
You do, as far as the law allows. The contract assigns you all rights we hold in the deliverables, and we confirm each tool's commercial-use terms. Copyright in purely machine-generated material is treated differently from country to country, which is one more reason every project has human-written scripts, edits and design.
Your people, yes, with a signed release for every face and voice. Real public figures and celebrities, no, unless you hold a licence from them for exactly this use.
Yes, wherever the channel or the law asks for it, and we recommend it whenever realistic people or places appear. The EU AI Act's transparency rules apply from August 2026, and platforms such as YouTube require creators to disclose realistic synthetic content.
Yes. Send guidelines, logos, fonts, product photos and screens, and we build references from them before generating anything. If you don't have guidelines yet, a brand kit is usually the first deliverable.
The number is written into the scope for each deliverable. Reviews happen at the script, boards and cut stages, which is where changes are cheapest.
By package or by scope. The three packages and the Always-On Studio tiers carry list prices on the services page, ex VAT, in EUR or USD. Anything outside a package gets a written scope with deliverables, formats, review rounds, milestones and a fixed price per phase before any invoice. The budget range you pick in the brief isn't a quote; it helps us suggest a package that fits.
We make the creative. Media buying, targeting and campaign management are scoped separately and aren't included unless the scope says so.
Nine tools cover the seven pipeline steps: Higgsfield and OpenArt for generation and boards, Blender and Unreal Engine for 3D, Premiere Pro and After Effects for the edit, ElevenLabs and Artlist for voice and music, and DaVinci Resolve for the finish. Tools change quickly, so the licence summary that ships with each delivery lists exactly what was used on your project.
Yes, and it says so. It's an automated assistant running on xAI's Grok model with fixed rules: it collects your brief, answers from the facts on this site, never quotes prices or dates, and hands you to a person whenever you ask.
WOOKhoop Infotech Pvt. Ltd. is based in Bareilly, India. We work remotely and agree review times with your team at kickoff.
SC 13 · That's a wrap
We'll bring the script, the look, every format, the scope in writing and an honest answer about whether AI is the right way to make it.
01 · About three minutes
Plan a campaign
A few questions, one at a time. The brief builds as you go, and nothing reaches the studio until you send it.
Plan a campaign02 · Thirty minutes
Book a call
A look at your references, the claims and rights questions, and an honest answer about whether AI is the right way to make it.
Book a 30-min call
