Sundrift · E-commerce & D2C
Concept 06 / 06
A sunscreen launch with no studio booked
Product film, opening shot
A product film and catalogue set for a mineral sunscreen, from one bottle and a brief.
Concept project. The brand is fictional and this is not client work. Made with the same pipeline we use for clients.
- Brand
- Sundrift (fictional)
- Sector
- E-commerce & D2C
- Formats
- 16:9 · 9:16 · 1:1
- Work
- Concept, not client work
The brief
“A skincare brand is launching a sunscreen in four weeks, with one prototype bottle and no shoot budget.”
A fictional brief, written the way real ones arrive.
Approach
- 01The real bottle photographed once, then used as the reference for every shot
- 02Macro water, sandstone and palm shadows for the product; golden-hour beach for the lifestyle
- 03No synthetic reviews: the creator-style cut speaks as the brand
Deliverables
15s product filmReels in 9:16Catalogue and marketplace stillsFlat-lay set
Every format · composed, not cropped
The same idea, made for each frame.
Stills · 3
Rules we designed for
A generated person can't review your product.
Creator-style ads use real creators who have used the product, or a clearly labelled presenter speaking as the brand, never as a customer. Product colour, size and finish are checked against the real item.
E-commerce & D2C, in depth- FTC reviews and testimonials rule (US)
- Bans fake reviews and testimonials, including AI-generated ones that pretend to come from real customers.
- FTC Endorsement Guides (US)
- Material connections between a brand and anyone endorsing it must be clearly disclosed.
- ASCI influencer guidelines (India)
- Sponsored content is labelled, and virtual influencers must disclose that they aren't human.
- Accurate product depiction
- Colour, size and finish match the product people receive.
We design to these rules and flag what we see. Legal review and sign-off stay with your compliance team and counsel.
