05 · Technology · What we make, and the rules we design for
AI commercials for technology.
- 01Product launch films and feature explainers
- 02UI motion from your real screens
- 03Event openers and recruitment films
- 04Social cutdowns for LinkedIn, YouTube and X
The hard part
Software ads fail when the product is faked.
The interface is animated from your real screens, never imagined. What a model can't render faithfully, such as small UI text, is built in motion design on top of the footage.
Rules we design for.
Checked September 2026
- Truthful product claims
- No invented features, speeds or integrations; roadmap items are labelled or left out.
- EU AI Act, Article 50
- From August 2026, synthetic video that could pass as real needs a clear disclosure for EU viewers.
- Platform labels
- YouTube and other platforms require creators to disclose realistic altered or synthetic content.
- Third-party marks
- Partner logos and screenshots of other products appear only with permission.
We design to these rules and flag what we see. Legal review and sign-off stay with your compliance team and counsel. Checked against public sources in September 2026; rules change, so we re-check them per project.
Concept project · Relayboard
A software launch that shows the software
A B2B tool is launching a new release. The last launch video was a screen recording with music.
Concept project. The brand is fictional and this is not client work. Made with the same pipeline we use for clients.
See how we'd make itFAQ
Straight answers.
Can AI video show our interface?
Not reliably: generated screens tend to invent text and layout. We generate the scene around the device and composite your real interface on top in motion design.
Can you make a launch film before the product ships?
Yes, from your latest build or design files. Anything that won't be live on launch day is labelled as coming soon or left out.
Do LinkedIn, YouTube and X each get their own cut?
Yes. Each channel gets its own length and ratio, composed for that frame rather than cropped, with captions for people watching with the sound off.
That's a wrap
Bring the brief.
We'll bring the script, the look, every format, the scope in writing and an honest answer about whether AI is the right way to make it.
01 · About three minutes
Plan a campaign
A few questions, one at a time. The brief builds as you go, and nothing reaches the studio until you send it.
Plan a campaign02 · Thirty minutes
Book a call
A look at your references, the claims and rights questions, and an honest answer about whether AI is the right way to make it.
Book a 30-min call