WOOKhoopCommercials

04 · Insurance · What we make, and the rules we design for

AI commercials for insurance.

Explainers, claim-journey films and brand campaigns for insurers, brokers and agencies, clear about what's covered and what isn't.
Concept · Kinfold

What we make

For insurance teams.

  1. 01Policy explainers for health, term and motor cover
  2. 02Claim-journey films that show the process honestly
  3. 03Advisor and agent recruitment films
  4. 04Regional-language campaigns and broker brand kits

Packages

Finance & insurance packages.

One set of packages for lenders, fintechs, wealth managers, insurers, insurtechs and the brokers and advisers who sell for them. Every asset passes a compliance gate, which is why finance carries the highest prices of our focus industries. Prices ex VAT.
  • 01 · 2 weeksAdvisor Authority€8,999 · $9,499Best forIFAs and wealth advisers, insurance agencies, mortgage brokers, small fintechs
    • 0120 expert short videos: we script, you record on a phone with our remote-recording guide, we edit; or an AI presenter, labelled
    • 025 motion explainers
    • 0320 LinkedIn carousels or statics
    • 04Light brand kit with 8 templates
    • 05Booking landing page
    • 06Disclosure and disclaimer system with claims log
    • 072 languages
    • 082 revision rounds
    Plan a Advisor Authority
  • 02 · 5 weeksProduct Launch€26,999 · $28,999Best forFintechs, insurtechs, lenders, neobanks launching a product or market
    • 01Brand kit refresh + campaign toolkit
    • 021 × 60s hero film + 3 × 30s spots + cutdowns
    • 031 × 60s app or UI demo motion video
    • 0425 reels
    • 0512 motion explainers
    • 0615 UGC-style ads, compliance-reviewed and labelled
    • 0740 images
    • 08Landing page + onboarding funnel
    • 094 languages
    • 10Claims log, disclaimer system and legal-review handoff pack
    • 112 iteration sprints
    • 123 rounds on hero assets
    Plan a Product Launch
  • 03 · 7 weeksTrust at Scale€46,999 · $49,999Best forMulti-market fintech scale-ups, insurers, asset managers
    • 01Positioning and creative platform with per-market messaging for EU and US
    • 021 × 90s brand film + 4 × 30s spots + cutdowns, mastered for online video and CTV
    • 033D product visualisation (card, device, app in context), 60s
    • 041 × 60s investor or partner film
    • 0550 reels
    • 0620 motion graphics
    • 0730 UGC-style ads
    • 0870 images
    • 09Campaign microsite + 2 landing pages
    • 106 languages with native review on hero assets
    • 11Full compliance workflow (claims log, per-market disclosure checklist, AI labels) built with your compliance team
    • 123-month engine, monthly readout, quarterly brand audit
    Plan a Trust at Scale

Rules we design forEU investment and insurance marketing must be fair, clear and not misleading, with risk warnings where the product requires them; UK financial promotions need approval by an authorised firm; US investment advisers follow the SEC Marketing Rule on testimonials and endorsements, and broker-dealer communications fall under FINRA Rule 2210; insurance advertising is regulated per state and per country. Disclaimer placement is built into the templates, so every reel and static carries it by default. We design to these rules and flag what we see. Legal review and sign-off stay with your compliance team and counsel.

The hard part

Exclusions are part of the story.

We write key exclusions and conditions into the script instead of hiding them, and build the insurer's approval step into the schedule so it never becomes the last-minute blocker.

Rules we design for.

Checked September 2026

IRDAI regulations (India)
Ads must be fair and true and disclose risks, exclusions and conditions; since April 2024 the rules sit in the PPHI Regulations.
Intermediary ads (India)
Intermediaries advertise an insurer's product only with the insurer's prior written approval.
Exclusions on screen
Key exclusions and conditions stay legible, not buried in a flash of small print.
EU AI Act, Article 50
From August 2026, synthetic scenes that could pass as real carry a clear disclosure for EU viewers.

We design to these rules and flag what we see. Legal review and sign-off stay with your compliance team and counsel. Checked against public sources in September 2026; rules change, so we re-check them per project.

An elderly couple holding hands on a porch swing at golden hour, seen from behind

Concept project · Kinfold

The moment after, not the disaster

An insurer's ads rely on accidents and fear. Its research says families want to feel prepared, not frightened.

Concept project. The brand is fictional and this is not client work. Made with the same pipeline we use for clients.

See how we'd make it

FAQ

Straight answers.

If yours isn't here, ask it on the call.
We're a broker. Can you make ads for the products we sell?

Yes. We build the insurer's written approval into the schedule and keep the approval record with the project, since intermediaries in India can only advertise with that approval.

Can a claim-journey film stay honest about the hard parts?

That's the brief we'd write. The film follows the real steps, documents and waiting times your team gives us, including the parts customers find difficult, rather than a version that looks easier than it is.

Do you make versions in regional languages?

Yes. Voice-over, subtitles and on-screen text in the languages you sell in, with each language signed off by a fluent reviewer before release.

That's a wrap

Bring the brief.

We'll bring the script, the look, every format, the scope in writing and an honest answer about whether AI is the right way to make it.

01 · About three minutes

Plan a campaign

A few questions, one at a time. The brief builds as you go, and nothing reaches the studio until you send it.

Plan a campaign

02 · Thirty minutes

Book a call

A look at your references, the claims and rights questions, and an honest answer about whether AI is the right way to make it.

Book a 30-min call