Policy · Plain words

How we use AI, and where we draw the line.

This is the policy behind our house rules. It goes into every scope, and any exception has to be agreed in writing.

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What we make with AI

Shots, scenes, stills and voice that would otherwise need a location, a crew, talent or a season.
Variants of approved work: new formats, languages, hooks and cut-downs.
Drafts that people then rewrite and approve: script options, boards, shot lists.

02 / 06

A real person's face or voice without their signed release, and no imitation of celebrities or public figures.
Testimonials, reviews or endorsements from people who don't exist or never used the product.
Patients, customers or experts who pose as real when they aren't.
Features, views, results or outcomes that the product, property or policy doesn't deliver.

03 / 06

Realistic synthetic people, places and events carry a disclosure that fits the channel, designed into the frame.
We follow the platform's own rules, such as YouTube's disclosure for realistic altered or synthetic content.
For audiences in the EU, the AI Act's transparency rules for deepfakes apply from 2 August 2026, and we design for them.
Property images that have been altered are labelled, and the unaltered version goes with them.

04 / 06

The contract assigns you all rights we hold in the deliverables.
We only use tools whose terms allow commercial use, and we list the tools used in the delivery summary.
Copyright in purely machine-generated material is treated differently from country to country; human-written scripts, edits and design are part of every project.

05 / 06

Brand files, product photos, screens and footage you send are used only for your project.
Confidential material is never put into a tool you haven't approved, and we prefer tools that don't train on inputs.
Project files are kept for the period agreed in the scope, then deleted unless you ask us to keep them.

06 / 06

When the truth of the image matters most: your real clinic, your real team, your real site.
When a real shoot is cheaper, faster or simply better. We'll say so, and mix the two if that makes the better film.

This page states our policy; it isn't legal advice. Last updated: September 2026.

That's a wrap

We'll bring the script, the look, every format, the scope in writing and an honest answer about whether AI is the right way to make it.

01 · About three minutes

Plan a campaign

A few questions, one at a time. The brief builds as you go, and nothing reaches the studio until you send it.

02 · Thirty minutes

Book a call

A look at your references, the claims and rights questions, and an honest answer about whether AI is the right way to make it.