S12 · Growth · New hook, CTA and format variants every 2 to 4 weeks, with a readout
Creative Testing Sprints
For performance teams whose ads burn out faster than the creative arrives.
Every two to four weeks, 10 to 15 new variants of the creative that is working: new hooks, calls to action and formats, chosen from the numbers in your ad accounts. Each sprint ends with a readout of what won and what to test next. This is the engine inside Campaign System and the tiers above it.
- Group
- Growth
- Deliverables
- 4 on the scope
- Hard gate
- Script & boards approved
- Ships with
- Licence & AI-use summary
Captions stay inside the safe zone9:16
Captions stay inside the safe zone4:5
Captions stay inside the safe zone1:1
Deliverables
What you get.
- 01 / 0410 to 15 new variants per sprint: hooks, CTAs and formats
- 02 / 04A test plan that changes one thing at a time
- 03 / 04A readout from your ad accounts after each sprint
- 04 / 04Winning variants re-set in every ratio
Acceptance
Done means.
The checks this service has to pass before it's delivered.
- Every variant is traceable to the test it belongs to
- The readout names the winner and the next test
- No media buying: your media team or agency runs the ads
Industries
Where it fits.
Concept work · fictional brands
Concept work that uses it.
That's a wrap
Bring the brief.
We'll bring the script, the look, every format, the scope in writing and an honest answer about whether AI is the right way to make it.
01 · About three minutes
Plan a campaign
A few questions, one at a time. The brief builds as you go, and nothing reaches the studio until you send it.
Plan a campaign02 · Thirty minutes
Book a call
A look at your references, the claims and rights questions, and an honest answer about whether AI is the right way to make it.
Book a 30-min call