Brightmere Dental · Healthcare
Concept 02 / 06
A dental clinic that feels like the morning
Brand film, opening shot
A calm brand film and patient-education set for a dental clinic group opening its fourth site.
Concept project. The brand is fictional and this is not client work. Made with the same pipeline we use for clients.
- Brand
- Brightmere Dental (fictional)
- Sector
- Healthcare
- Formats
- 16:9 · 9:16
- Work
- Concept, not client work
The brief
“A clinic group wants nervous first-time patients to book. Its current videos are stock footage and loud music.”
A fictional brief, written the way real ones arrive.
Approach
- 01Soft morning light, real-feeling rooms and a clinician who listens more than she talks
- 02A presenter who speaks for the clinic, never as a patient
- 03Every treatment claim reviewed by the clinical lead before release
Deliverables
30s brand filmPatient-education explainersReels in 9:16Clinic still set
Every format · composed, not cropped
The same idea, made for each frame.
Stills · 3
Rules we designed for
No synthetic patient ever tells a real story.
We don't fabricate testimonials, outcomes or before-and-after results. Real cases appear only when you supply them with consent, and every clinical claim goes to your clinical or compliance reviewer before release.
Healthcare, in depth- HIPAA (US)
- Clinics and health plans need a patient's written authorisation to use their information or image in marketing.
- FTC health claims (US)
- Health claims need competent and reliable scientific evidence behind them.
- Drugs and Magic Remedies Act (India)
- Ads can't claim to diagnose, cure, treat or prevent the diseases and conditions the Act lists.
- Synthetic people
- A generated presenter never poses as a real doctor or a real patient.
We design to these rules and flag what we see. Legal review and sign-off stay with your compliance team and counsel.
