06 · E-commerce & D2C · What we make, and the rules we design for
AI commercials for e-commerce & d2c.
- 01Product films and seasonal campaign kits
- 02Catalogue, lifestyle and marketplace imagery at volume
- 03Creator-style ads, presented as the brand
- 04Hook and offer variants for paid social
The hard part
A generated person can't review your product.
Creator-style ads use real creators who have used the product, or a clearly labelled presenter speaking as the brand, never as a customer. Product colour, size and finish are checked against the real item.
Rules we design for.
Checked September 2026
- FTC reviews and testimonials rule (US)
- Bans fake reviews and testimonials, including AI-generated ones that pretend to come from real customers.
- FTC Endorsement Guides (US)
- Material connections between a brand and anyone endorsing it must be clearly disclosed.
- ASCI influencer guidelines (India)
- Sponsored content is labelled, and virtual influencers must disclose that they aren't human.
- Accurate product depiction
- Colour, size and finish match the product people receive.
We design to these rules and flag what we see. Legal review and sign-off stay with your compliance team and counsel. Checked against public sources in September 2026; rules change, so we re-check them per project.
Concept project · Sundrift
A sunscreen launch with no studio booked
A skincare brand is launching a sunscreen in four weeks, with one prototype bottle and no shoot budget.
Concept project. The brand is fictional and this is not client work. Made with the same pipeline we use for clients.
See how we'd make itFAQ
Straight answers.
Can you make UGC-style ads?
Yes, in two honest ways: with real creators who have used your product, or with a labelled presenter speaking as your brand. We don't make synthetic customer reviews.
Do you need the physical product?
The product, or clean photos of it from every side. The real item is the reference for every shot, so the colour, size and finish customers see match what arrives.
How many ad variants do we get?
That depends on the package. Variants usually change the hook, the offer or the format, and the number is agreed in the written scope before work starts.
Other industries.
All industries
That's a wrap
Bring the brief.
We'll bring the script, the look, every format, the scope in writing and an honest answer about whether AI is the right way to make it.
01 · About three minutes
Plan a campaign
A few questions, one at a time. The brief builds as you go, and nothing reaches the studio until you send it.
Plan a campaign02 · Thirty minutes
Book a call
A look at your references, the claims and rights questions, and an honest answer about whether AI is the right way to make it.
Book a 30-min call