Relayboard · Technology
Concept 05 / 06
A software launch that shows the software
Launch film, opening shot
A launch film and UI motion kit for a workflow tool, with the real interface composited in.
Concept project. The brand is fictional and this is not client work. Made with the same pipeline we use for clients.
- Brand
- Relayboard (fictional)
- Sector
- Technology
- Formats
- 16:9 · 9:16
- Work
- Concept, not client work
The brief
“A B2B tool is launching a new release. The last launch video was a screen recording with music.”
A fictional brief, written the way real ones arrive.
Approach
- 01People and places generated; the interface built in motion design from the real screens
- 02One 30-second film, then cutdowns for LinkedIn, YouTube and X
- 03No roadmap features on screen
Deliverables
30s launch filmUI motion kitLinkedIn and X cutdownsEvent opener
Every format · composed, not cropped
The same idea, made for each frame.
Stills · 3
Rules we designed for
Software ads fail when the product is faked.
The interface is animated from your real screens, never imagined. What a model can't render faithfully, such as small UI text, is built in motion design on top of the footage.
Technology, in depth- Truthful product claims
- No invented features, speeds or integrations; roadmap items are labelled or left out.
- EU AI Act, Article 50
- From August 2026, synthetic video that could pass as real needs a clear disclosure for EU viewers.
- Platform labels
- YouTube and other platforms require creators to disclose realistic altered or synthetic content.
- Third-party marks
- Partner logos and screenshots of other products appear only with permission.
We design to these rules and flag what we see. Legal review and sign-off stay with your compliance team and counsel.
