WOOKhoopCommercials

About · The studio

A production studio, run like an engineering team.

WOOKhoop Commercials is the AI production studio of WOOKhoop Infotech Pvt. Ltd., based in Bareilly, India. It makes AI commercials, social reels, presenter videos, motion graphics, localisation, campaign imagery and brand kits for real estate, healthcare, financial services, insurance, technology and e-commerce brands. It was founded by Ashutosh Shrivastava.
Company
WOOKhoop Infotech Pvt. Ltd.
Founder
Ashutosh Shrivastava
Based in
Bareilly, India · remote
Parent brand
WOOKhoop

One company, two practices

Engineered like software, shot like film.

WOOKhoop Commercials is the studio arm of WOOKhoop. Same company, same founder, same way of working: WOOKhoop builds software and AI systems, the studio makes films and imagery with them.
Founder · both practicesAshutosh ShrivastavaFounder, Principal Architect & AI Systems Engineer
WOOKhoopParent

Custom software, SaaS and AI systems.

Builds software and AI systems for teams in real estate, healthcare and financial services.

Legal entity
WOOKhoop Infotech Pvt. Ltd.
Based in
Bareilly, India
www.wookhoop.com

AI commercials, motion, imagery and brand kits.

Written and directed by people, generated with AI, checked frame by frame.

Services
12 services
Industries
6 focus sets
See the concept work

Why a software company runs a studio

Generation is one step. The rest is engineering.

WOOKhoop builds software and AI systems for teams in real estate, healthcare and financial services. The same habits carry over to production: a written brief, versioned references, review gates, checks before anything ships, and a record of what was used.

That's why this studio can move at the speed of generative tools without the usual cost: drifting products, invented claims, borrowed faces and ads that can't survive a compliance review.

  1. 01A written brief01 Brief & referencesA one-page creative brief, approved before scripting.
  2. 02Review gates02 Script & shot listThe approved script is a hard gate.
  3. 03Versioned references03 Look & boardsReference boards and notes for every scene.
  4. 04Checks before anything ships07 QC, rights & labelsFrame-by-frame QC, a claims check, disclosure labels and a licence log.
  5. 05A record of what was used07 QC, rights & labelsEvery delivery ships with a licence and AI-use summary.

Written into every scope

  • Script and boards approved before production
  • All rights we hold in the deliverables assigned to you
  • Commercial-use terms confirmed for every tool we use
  • No real person's face or voice without a signed release
  • Licensed music, fonts and stock, with a licence summary
  • Payment tied to accepted milestones
  • NDA before you share anything confidential

Key facts

Writing about us? These are the facts to use.

Studio
WOOKhoop Commercials, part of WOOKhoop Infotech Pvt. Ltd.
Founder
Ashutosh Shrivastava
Based in
Bareilly, India. Works remotely with clients across time zones.
Focus industries
Real estate, Healthcare, Financial services, Insurance, Technology, E-commerce & D2C. Others when the brief fits.
How we're engaged
Written scope with deliverables, formats, review rounds and a fixed price per phase. Payment follows accepted milestones.
Work shown
Concept projects with fictional brands, labelled as such, until clients give permission to show their work.
Ashutosh Shrivastava, founder of WOOKhoop, in a navy suit and glasses.Director · WOOKhoop Commercials

Who you'll work with

Ashutosh Shrivastava

Founder, WOOKhoop · Principal Architect & AI Systems Engineer

Ashutosh builds AI systems for a living, which is why this studio treats generation as one step in a production, with briefs, reviews, rights and QC around it. He leads the direction on Commercials projects and works with the WOOKhoop team who produce, edit and finish them.

Also runsWOOKhoop software & AI
Company
WOOKhoop Infotech Pvt. Ltd.
Based in
Bareilly, India · remote

Production bible

Our house rules, written down.

Every production has a bible. Ours says what we will and won't make with AI, and why. The full policy is on how we use AI.
PB-01In force

Script before generation

No frame is generated until the script, shot list and look are approved.

Context & consequences
Context
Generation is fast. Revising the wrong idea is not.
Consequences
Fewer revision rounds, and every shot has a reason to exist.
PB-02In force

No likeness without a release

We never generate or clone a real person's face or voice without a signed release, and we don't imitate celebrities or public figures.

Context & consequences
Context
Likeness and voice rights differ by country and are easy to break.
Consequences
Some ideas are off the table. Your brand stays out of disputes.
PB-03In force

Label what's synthetic

Realistic AI content ships with a disclosure that fits the channel and the law, including the EU AI Act's rules from August 2026.

Context & consequences
Context
Platforms ask for it, audiences expect it and some laws require it.
Consequences
Labels are designed into the frame, not stuck on at the end.
PB-04In force

Composed for every frame

Each ratio is composed for its own frame and safe zones, never centre-cropped from the master.

Context & consequences
Context
Most views happen in formats the master wasn't made for.
Consequences
A little more work per format, and no logos under the buttons.
PB-05In force

Claims match the footage

Nothing on screen promises more than the product, property or policy delivers: no invented features, views, outcomes or reviews.

Context & consequences
Context
AI makes it easy to show things that aren't true.
Consequences
Compliance teams sign off faster, and nothing needs pulling later.
PB-06In force

Shoot it for real when that's better

When a real shoot is cheaper, faster or more truthful, such as your actual team, clinic or site, we say so.

Context & consequences
Context
AI is a production method, not a belief system.
Consequences
You get the right method per shot, sometimes a hybrid.

That's a wrap

Bring the brief.

We'll bring the script, the look, every format, the scope in writing and an honest answer about whether AI is the right way to make it.

01 · About three minutes

Plan a campaign

A few questions, one at a time. The brief builds as you go, and nothing reaches the studio until you send it.

Plan a campaign

02 · Thirty minutes

Book a call

A look at your references, the claims and rights questions, and an honest answer about whether AI is the right way to make it.

Book a 30-min call