Tillwise · Financial services
Concept 03 / 06
Credit for the people who open the shutters
Launch film, opening shot
A launch campaign for a small-business credit line, about the owners rather than the app.
Concept project. The brand is fictional and this is not client work. Made with the same pipeline we use for clients.
- Brand
- Tillwise (fictional)
- Sector
- Financial services
- Formats
- 16:9 · 9:16 · 1:1
- Work
- Concept, not client work
The brief
“A lender's ads show smiling people holding phones. Shop owners scroll straight past them.”
A fictional brief, written the way real ones arrive.
Approach
- 01Dawn openings, workshops and counters: the hour before customers arrive
- 02App screens added in motion design from the real product, never generated
- 03Rates and eligibility on screen at a readable size and duration in every format
Deliverables
30s launch filmOwner portraitsApp motion explainerRegional-language versions
Every format · composed, not cropped
The same idea, made for each frame.
Stills · 3
Rules we designed for
A disclaimer nobody can read is not a disclaimer.
Disclaimers are designed in, at a size and duration people can read, in every ratio. Every rate, figure and chart comes from a source you approve, and nothing on screen promises returns.
Financial services, in depth- FCA financial promotions (UK)
- Promotions must be fair, clear and not misleading, with risks given due prominence.
- FINRA Rule 2210 (US)
- Broker-dealer communications must be fair and balanced, with no promissory or exaggerated claims.
- SEC Marketing Rule (US)
- Adviser marketing is limited in how it uses testimonials, endorsements and performance.
- On-screen disclaimers
- Legible size and enough time on screen to read them, in every format.
We design to these rules and flag what we see. Legal review and sign-off stay with your compliance team and counsel.
