WOOKhoopCommercials

02 · Healthcare · What we make, and the rules we design for

AI commercials for healthcare.

Patient education, clinic brand films and service-line campaigns for clinics, hospitals and health brands, calm and accurate.
Concept · Brightmere Dental

What we make

For healthcare teams.

  1. 01Patient-education explainers and procedure walkthroughs
  2. 02Clinic and hospital brand films
  3. 03Service-line campaigns: dental, fertility, eye care, dermatology
  4. 04Doctor introductions, recorded with consent

Packages

Healthcare packages.

A single clinic buys at the entry price; clinic groups, device makers and health platforms buy at the top. Consent handling and medical-advertising rules are built into every tier. Prices ex VAT.
  • 01 · 4 weeksClinic Growth€7,499 · $7,999Best forDental, aesthetic, dermatology, fertility and physio clinics
    • 0115 reels: procedure explainers, FAQs, doctor intros, from clinic footage or AI-generated b-roll
    • 025 motion graphics: procedure and process animations, plan explainers
    • 038 UGC-style patient-journey ads with actors or AI presenters, scripted and labelled; no real patient data without written authorisation
    • 0420 images
    • 05Booking landing page
    • 06Light brand kit
    • 072 languages
    • 08Medical-advertising check against the country's rules
    • 09Consent and data-handling process: GDPR, and HIPAA for US clinics
    • 102 revision rounds
    Plan a Clinic Growth
  • 02 · 6 weeksPractice Brand€21,999 · $23,999Best forClinic groups, specialist practices, hospital service lines
    • 01Brand kit + patient-education template system
    • 022 × 30s AI commercials + cutdowns
    • 03Doctor personal-brand series of 20 clips: client-recorded with our scripts, or an AI presenter
    • 0412 motion graphics incl. 2 × 3D procedure animations
    • 0525 reels
    • 0615 UGC-style ads
    • 0735 images
    • 083 consent-led patient stories cut from client-filmed interviews; written authorisation required, AI re-enactment labelled if used
    • 092 service-line landing pages
    • 103 languages
    • 11Compliance review and claims log
    • 121 iteration sprint
    • 133 rounds on commercials
    Plan a Practice Brand
  • 03 · 8 weeksMedTech & Health Platform Launch€41,999 · $44,999Best forMedical device makers, healthtech platforms, clinic chains entering a market
    • 01Positioning and creative platform with clinician-facing and patient-facing message tracks
    • 021 × 90s product or brand film + 3 × 30s spots + cutdowns
    • 033D device or mechanism-of-action animation, 60–90s
    • 0415 motion graphics incl. 5 clinician explainers
    • 0540 reels
    • 0620 UGC-style ads
    • 0750 images
    • 08Conference and booth video pack: loops in 16:9 and vertical
    • 09Campaign microsite + 2 landing pages
    • 105 languages with native medical-terminology review
    • 11Regulatory claims workflow with your regulatory and legal team, intended-use wording only
    • 123-month engine with monthly readout
    Plan a MedTech & Health Platform Launch

RefillProcedure Pack: one procedure (5 reels, 2 motion graphics, 5 statics) for €1,999.

Rules we design forPatient material needs written authorisation in the US (HIPAA) and explicit consent for health data in the EU (GDPR special-category data); before/after imagery is restricted or banned for some procedures in some countries, Germany's HWG being the usual example, so the default is none unless your counsel clears it; device and drug claims stay within approved intended use (EU MDR, US FDA and FTC); AI presenters and AI b-roll are always labelled, and an AI-generated patient is never presented as real. We design to these rules and flag what we see. Legal review and sign-off stay with your compliance team and counsel.

The hard part

No synthetic patient ever tells a real story.

We don't fabricate testimonials, outcomes or before-and-after results. Real cases appear only when you supply them with consent, and every clinical claim goes to your clinical or compliance reviewer before release.

Rules we design for.

Checked September 2026

HIPAA (US)
Clinics and health plans need a patient's written authorisation to use their information or image in marketing.
FTC health claims (US)
Health claims need competent and reliable scientific evidence behind them.
Drugs and Magic Remedies Act (India)
Ads can't claim to diagnose, cure, treat or prevent the diseases and conditions the Act lists.
Synthetic people
A generated presenter never poses as a real doctor or a real patient.

We design to these rules and flag what we see. Legal review and sign-off stay with your compliance team and counsel. Checked against public sources in September 2026; rules change, so we re-check them per project.

A clear aligner case and a bamboo toothbrush on a pale stone shelf in morning light

Concept project · Brightmere Dental

A dental clinic that feels like the morning

A clinic group wants nervous first-time patients to book. Its current videos are stock footage and loud music.

Concept project. The brand is fictional and this is not client work. Made with the same pipeline we use for clients.

See how we'd make it

FAQ

Straight answers.

If yours isn't here, ask it on the call.
Can you show before-and-after results?

Only real, consented cases that you supply, with the claims reviewed by your clinical team. We don't generate results.

Can our own doctors appear?

Yes. We record them once, on set or in a short remote session, and extend that footage into new scripts or languages only with their written consent and their approval of each script.

Who checks the medical claims?

Your clinical or compliance reviewer. We mark every claim in the script, ask for the source behind it, and nothing is released until your reviewer has signed it off.

That's a wrap

Bring the brief.

We'll bring the script, the look, every format, the scope in writing and an honest answer about whether AI is the right way to make it.

01 · About three minutes

Plan a campaign

A few questions, one at a time. The brief builds as you go, and nothing reaches the studio until you send it.

Plan a campaign

02 · Thirty minutes

Book a call

A look at your references, the claims and rights questions, and an honest answer about whether AI is the right way to make it.

Book a 30-min call